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 "There is always some fashion in you, from Babai to Bambai."

Our journey began in 2020, when Snehi Gupta, a passionate college student, realized her dream to bring fashion to life in her small town of Babai. While in her 2nd year of college, Snehi was inspired by the idea that every girl carries a unique sense of fashion within her—sometimes all it takes is a spark to bring it out. With a vision to educate girls about their innate style, she set out to make fashion accessible and exciting for everyone around her.

Assisted by her younger sister, Tulsi Gupta, the two embarked on this incredible venture. Together, they filled their store with carefully curated items—from classic AD jewelry and cosmetics to handbags, earrings, and trendy fashion must-haves. Their mission? To ensure that no girl, whether in their town or across the country, goes unnoticed.

At FASHIONYAPA, we believe fashion may be temporary, but style is permanent. And we’re here to help you embrace it.